Brian Sent You.
YOU'VE MET BRIAN.
You know your vines.
You've watched your grapes grow.
And you've started making something here.
Now let me introduce you to the neighborhood.
THIS IS RIOJA.
A river runs through it.
Mountains rise around it.
Vineyards cover everything in between.
For centuries, people here have looked at the same land,
the same skies,
the same changing seasons—
and wondered:
What can we make from this?
Here wine begins long before the bottle is opened
As you probably know
WELCOME TO THE NEIGHBORHOOD.
Let me show you around your vines hometown
I'll introduce you to some of my favorite people.
Show you where to go for a great glass of wine.
Where lunch has a habit of becoming the afternoon.
The villages you'll want to wander through.
The places you'll want to find again when you come back.
And we will probably go to a few places I haven't thought of yet - we will let Rioja show us the way.
You're part of Rioja now,
Let's make it feel that way.
YOU'VE ARRIVED AT AN INTERESTING TIME.
Rioja has been making wine for centuries.
And depending on who you talk to, they'll have very different ideas about what should happen next.
Some are fiercely protecting the traditions that made Rioja what it is.Others are questioning the rules, breaking a few of them, and imagining what Rioja could become. And somewhere in between, there are people taking a little from both.
I think all of it is fascinating.
I'll introduce you to Rioja with one foot in its past and the other very much in its future.
We'll taste both.Talk to people on both sides.
And you can decide what you think for yourself.
And of course go check in with your favorite winemaker.
See if there is anything interesting going on at the winery, like this day....
Come see me when you're here.
Your grapes already have roots in Rioja.
Let's make sure you do too.
Hop For Wine
Let's make a plan.
